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Too often indeed we learn about these motives in the negative sense, when we violate unspoken covenants and expectations, leading to a deteriorating stock price and plummeting market capitalization, accompanied by loss of marketplace prestige and acquisition currency.
This long-term "noise-free" price establishes your "normal" market capitalization, a valuation by the investment community of your future earnings prospects relative to all the other sources of investment available.
The total value of a company, its market capitalization, is equal to the present value of its forecastable future earnings from current and planned operations, discounted for risk.
Multiplying any given quote by the number of shares outstanding, you can calculate your company's current total value, or market capitalization, at any time.
To recap then, your market capitalization is equal to the present value of your company's forecastable future earnings from current and planned operations, discounted for risk.
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